Early December Surge Sees Thousands More Get Covered in California
The state of California’s health insurance marketplace counted nearly 50,000 additional enrollees in the first week of December, after a relatively slow start during October and November. The news came on the heels of a fresh marketing effort aimed at raising public awareness.
“We want a hundred million people reach out and touched about the whys and the hows,” Peter Lee, the executive director of Covered California.
The marketing effort, entitled “Tell a Friend – Get Covered” was coordinated with the states of Kentucky and Connecticut, which also saw similar boosts in health marketplace enrollees.
Via USA Today